The Best Offers
Migali C-1R-LHH-HC 28 7/10″ One Section Reach In Refrigerator – (1) Solid Door
In stock
Product Type |
Commercial Refrigeration |
---|---|
Brand |
Migali |
UPC |
819296020094 |
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
3.5 |
H/P |
42008 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Silver |
Doors |
1 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
1 Section |
Interior Construction |
Stainless Steel |
Exterior Construction |
Stainless Steel |
Interior Width |
24 in |
Interior Depth |
26.5 in |
Interior Height |
60.2 in |
Exterior Width |
28.7 in |
Exterior Depth |
33.2 in |
Exterior Height |
83.2 in |
Shelves |
3 |
Product weight |
264 lbs |
Shipping Width |
30 in |
Shipping Depth |
34 in |
Shipping Height |
85 in |
Shipping Weight |
284 Lbs |
Cubic Feet |
23 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Left |
Voltage |
115/60/1 |
Energy consumption |
1.56 (Kwh/24hr) |
Compressor Location |
Top Mounted |
Eco Specs |
Energy Star 4.0 |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
Migali C-12RM-HC 24 1/4″ One Section Glass Door Merchandiser, (1) Right Hinge Door
In stock
Brand |
Migali |
---|---|
Refrigerant |
404A |
Plug Type |
Nema 5-15P |
Amps |
4 |
H/P |
1/6 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
White |
Doors |
1 |
Door Type |
Glass |
Door Style |
Swing |
Sections* |
1 Section |
Interior Width |
19.75 in |
Interior Depth |
20.25 in |
Interior Height |
48 in |
Exterior Width |
24.25 in |
Exterior Depth |
24 in |
Exterior Height |
76.25 in |
Shelves |
4 |
Product weight |
225 lbs |
Shipping Width |
26 in |
Shipping Depth |
25 in |
Shipping Height |
77 in |
Shipping Weight |
250 lbs |
Cubic Feet |
11.8 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Hinge Configuration* |
Right |
Voltage |
115/60/1 |
Energy consumption |
2.79 (Kwh/24hr) |
Compressor Location |
Bottom Mounted |
Eco Specs |
Energy Star 4.0 |
Installation Type |
Freestanding |
Construction |
Powder Coated Steel |
Special Features |
LED Lighting |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Migali C-2FB-35-HC 39″ Two Section Reach In Freezer, (2) Solid Doors
In stock
Product Type |
Commercial Refrigeration |
---|---|
Brand |
Migali |
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
8.6 |
H/P |
3/4 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Silver |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
2 Sections |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
35 in |
Interior Depth |
25.2 in |
Interior Height |
60 in |
Exterior Width |
39.5in |
Exterior Depth |
31.5 in |
Exterior Height |
83.2 in |
Shelves |
6 |
Product weight |
331 lbs |
Shipping Width |
41 in |
Shipping Depth |
33 in |
Shipping Height |
85.8 in |
Shipping Weight |
375 lbs |
Cubic Feet |
30.2 |
Access Type |
Doors |
Temperature Range Start |
-10º F |
Temperature Range End |
0º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Left/Right |
Voltage |
115/60/1 |
Energy consumption |
7.52 (Kwh/24hr) |
Compressor Location |
Bottom Mounted |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
Migali C-PP67-HC 67″ Pizza Prep Table w/ Refrigerated Base, 115v
In stock
Brand |
Migali |
---|---|
UPC |
819296020254 |
Series |
Competitor Series |
Refrigerant |
134A |
Plug Type |
Nema 5-15P |
Amps |
7.6 |
H/P |
2/3 |
Cord Length |
9.5 Feet |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Cubic Feet |
20 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Voltage |
115/60/1 |
Energy consumption |
3.9 (Kwh/24hr) |
Compressor Location |
Side Mount |
Compressor Style |
Right, Side Mount |
Eco Specs |
N/A |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Num of 1/3 Size Pans |
9 |
Interior Width |
63.5 in |
Interior Depth |
26.4 in |
Interior Height |
26.3 in |
Exterior Width |
67 in |
Exterior Depth |
33 in |
Exterior Height |
42 in |
Product weight |
550 lbs |
Shelves |
2 |
Shipping Width |
68 in |
Shipping Depth |
35 in |
Shipping Height |
46 in |
Shipping Weight |
385 lbs |
Cutting Board Depth (in) |
19.5 |
Sections* |
2 Sections |
Type |
Standard |
Hinge Configuration* |
Left/Right |
Max Pan Depth (in) |
6 |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Skyfood 30742 – Vacuum Pouches, 6″ x 8″, used in sous vide cooking (1000 pack)
In stock
Titoté Coconut oil -100% Coconut Derived 1 liter plastic jar
In stock
Migali C-49RS-HC 54 2/5″ Two Section Glass Door Merchandiser, (2) Sliding Doors
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
Refrigerant |
404A |
Plug Type |
Nema 5-15P |
Amps |
6.1 |
H/P |
1/4+ |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
White |
Doors |
2 |
Door Type |
Glass |
Door Style |
Sliding |
Supports* |
Casters |
Sections* |
2 Sections |
Interior Width |
50.4 in |
Interior Depth |
25.1 in |
Interior Height |
60 in |
Exterior Width |
54.4 in |
Exterior Depth |
31.5 in |
Exterior Height |
81 in |
Shelves |
4 |
Product weight |
445 Lbs |
Shipping Width |
57 in |
Shipping Depth |
32 in |
Shipping Height |
83 in |
Shipping Weight |
468 in |
Cubic Feet |
49 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Left/Right |
Voltage |
115/60/1 |
Energy consumption |
4.5 (Kwh/24hr) |
Compressor Location |
Bottom Mounted |
Eco Specs |
N/A |
Installation Type |
Freestanding |
Construction |
Powder Coated Steel |
Special Features |
LED Lighting |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Skyfood SKEX Heavy Duty Meat And Bone Saw 98″ Blade 1 HP 115V/60HZ/1-Phase
In stock
Migali C-3FB-HC 81″ Three Section Reach In Freezer, (3) Solid Doors
In stock
Brand |
Migali |
---|---|
Refrigerant |
All natural, R290 |
Plug Type |
Nema L14-20P |
Amps |
5.5 |
H/P |
1 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Silver |
Doors |
3 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
2 Sections |
Interior Construction |
Stainless Steel |
Exterior Construction |
Stainless Steel |
Interior Width |
77.12 in |
Interior Depth |
25 in |
Interior Height |
60 in |
Exterior Width |
81.9 in |
Exterior Depth |
31.5 in |
Exterior Height |
83.2 in |
Product weight |
606 lbs |
Shelves |
9 |
Shipping Width |
83.9in |
Shipping Depth |
33.5 in |
Shipping Height |
86.2 in |
Shipping Weight |
621 Lbs |
Cubic Feet |
72 |
Access Type |
Doors |
Temperature Range Start |
-10º F |
Temperature Range End |
0º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Left/Right |
Voltage |
208-230/115/60/1 |
Energy consumption |
6.89 (Kwh/24hr) |
Compressor Location |
Bottom Mounted |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
Skyfood FWD2-43-8P| 43” Food Warmer Display Case – Double Shelf with 8 Pans
In stock
New Goods
Migali C-2F-HC 51″ Two Section Reach In Freezer, (2) Solid Doors
In stock
Product Type |
Commercial Refrigeration |
---|---|
Brand |
Migali |
UPC |
819296020117 |
Series |
Competitor Series |
Refrigerant |
134A |
Plug Type |
Nema 5-15P |
Amps |
10.3 |
H/P |
42006 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Silver |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
2 Sections |
Interior Construction |
Stainless Steel |
Exterior Construction |
Stainless Steel |
Interior Width |
47 in |
Interior Depth |
26.5 in |
Interior Height |
60.2 in |
Exterior Width |
51.7 in |
Exterior Depth |
33.2 in |
Exterior Height |
83.8 in |
Product weight |
410 lbs |
Shelves |
6 |
Shipping Width |
53 in |
Shipping Depth |
35 in |
Shipping Height |
85 in |
Shipping Weight |
425 lbs |
Cubic Feet |
49 |
Access Type |
Doors |
Temperature Range Start |
-10º F |
Temperature Range End |
0º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Left/Right |
Voltage |
115/60/1 |
Energy consumption |
9.99 (Kwh/24hr) |
Compressor Location |
Top Mounted |
Eco Specs |
Energy Star 4.0 |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
Migali C-2RB-35-HC 39 1/2″ Two Section Reach In Refrigerator, (2) Left/Right Hinge Solid Doors,
In stock
Product Type |
Commercial Refrigeration |
---|---|
Brand |
Migali |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
3.2 |
H/P |
1/5 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Silver |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
2 Sections |
Interior Width |
35 in |
Interior Depth |
25.2 in |
Interior Height |
60 in |
Exterior Width |
39.5in |
Exterior Depth |
31.5 in |
Exterior Height |
83.2 in |
Shelves |
6 |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Product weight |
317 Lbs |
Shipping Width |
41 in |
Shipping Depth |
33 in |
Shipping Height |
85.8 in |
Shipping Weight |
362 lbs |
Cubic Feet |
30.2 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Left/Right |
Voltage |
115/60/1 |
Energy consumption |
2.58 (Kwh/24hr) |
Compressor Location |
Bottom Mounted |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Construction |
All Stainless Steel |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
Migali C-BB48G-HC 48 3/4″ Bar Refrigerator – 2 Swinging Glass Doors
In stock
Brand |
Migali |
---|---|
UPC |
819296020469 |
Series |
Competitor Series |
Plug Type |
Nema 5-15P |
Amps |
6.4 |
H/P |
1/3 |
Cord Length |
8 Feet |
Doors |
2 |
Door Type |
Glass |
Door Style |
Swing |
Cubic Feet |
11.8 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+38º F |
Energy consumption |
1.9 (Kwh/24hr) |
Compressor Location |
Left, Side Mounted |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Color |
Black |
Thermometer Type* |
Digital |
Refrigerant |
R290 (Hydrocarbon) |
Phase* |
1 |
Shelves |
4 |
Exterior Construction |
Black powdered coated steel exterior front, back and sides. |
Interior Construction |
Stainless steel top and interior. |
Storage Capacity |
546 (12 oz.) cans / 336 (12 oz.) bottles / 2 (1/2 barrel) kegs |
Special Features |
Door Locks ,LED Lighting |
Hertz |
60 |
Number of Levels |
3 |
Interior Width |
36 in |
Interior Depth |
20.13 in |
Interior Height |
31 in |
Product Type |
Commercial Refrigeration |
Product weight |
325 in |
Exterior Width |
51 in |
Exterior Depth |
27 in |
Exterior Height |
35.75 in |
Shipping Width |
51 in |
Shipping Depth |
27 in |
Shipping Height |
39 in |
Shipping Weight |
355 lbs |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Voltage |
115/60/1 |
Migali C-2FB-HC 54″ Two Section Reach In Freezer, (2) Solid Doors
In stock
Product Type |
Commercial Refrigeration |
---|---|
Brand |
Migali |
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
12 |
H/P |
3/4 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Silver |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
2 Sections |
Interior Construction |
Stainless Steel |
Exterior Construction |
Stainless Steel |
Interior Width |
49.63 in |
Interior Depth |
25 in |
Interior Height |
60 in |
Exterior Width |
54.4 in |
Exterior Depth |
31.5 in |
Exterior Height |
83.2 in |
Shelves |
6 |
Product weight |
410 lbs |
Shipping Width |
56.4 in |
Shipping Depth |
33.5 in |
Shipping Height |
86.2 in |
Shipping Weight |
425 lbs |
OH |
6 |
OHW |
7 |
Cubic Feet |
49 |
Access Type |
Doors |
Temperature Range Start |
-10º F |
Temperature Range End |
0º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Left/Right |
Voltage |
115/60/1 |
Energy consumption |
15.43 (Kwh/24hr) |
Compressor Location |
Bottom Mounted |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Construction |
All Stainless Steel |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |

Commercial cooking equipment
The best prices on Commercial Kitchen Equipment
Migali C-RO10-NG 60″ 10 Burner Gas Range w/ (2) Standard Ovens, Natural Gas
$4,835.00Migali C-G24T 24″ Gas Griddle w/ Thermostatic Controls – 1″ Steel Plate, Convertible
$1,599.00Prática Froza Express
QuoteMigali C-G48T 48″ Gas Griddle w/ Thermostatic Controls – 1″ Steel Plate, Convertible
$2,645.00Best Selling Products
Migali C-DD60-2-HC 60 4/5″ Kegerator Beer Dispenser w/ (2) Keg Capacity – (2) Columns
In stock
Brand |
Migali |
---|---|
UPC |
819296020537 |
Series |
Competitor Series |
Refrigerant |
R290 |
Plug Type |
Nema 5-15P |
Amps |
6.4 |
H/P |
1/3 |
Cord Length |
8 Feet |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Cubic Feet |
15.8 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Voltage |
115/60/1 |
Energy consumption |
2 (Kwh/24hr) |
Compressor Location |
Side Mount |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Exterior Construction |
Black Powdered Coated Steel Exterior, Stainless Steel Top Surface |
Interior Construction |
Stainless Steel Interior |
1/2 Barrel Keg Capacity |
2 |
Beer Towers Included |
(2) single head |
Number of Taps |
2 |
Temperature |
One Zone |
Product Type |
Commercial Refrigeration |
Interior Width |
48 in |
Interior Depth |
20.13 in |
Interior Height |
31 in |
Exterior Width |
60.8 in |
Exterior Depth |
24.4 in |
Exterior Height |
35.75 in |
Shipping Width |
63 in |
Shipping Depth |
27 in |
Shipping Height |
39 in |
Shipping Weight |
421 lbs |
Product weight |
394 lbs |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Migali C-HP-4-24| 24″ Gas Hotplate w/ (4) Burners & Manual Controls
In stock
Brand |
Migali |
---|---|
UPC |
819296020698 |
Series |
Competitor Series |
Total BTU |
100000 |
BTU / Burner |
25000 |
Number of Burners |
4 |
Control Type |
Manual |
Product Type |
Countertop Cooking Equipment |
Ignition |
Manual |
Valve Type |
Pilot Light |
Pressure (In W.C) |
LP 10 ,NG 4 |
Nozzle No. |
LP #53 ,NG #43 |
Gas Inlet Size |
3/4″ |
Exterior Width |
24 in |
Exterior Depth |
27.6 in |
Exterior Height |
13.1 in |
Product weight |
94 lbs |
Shipping Width |
26.8 in |
Shipping Depth |
29.9 in |
Shipping Height |
16.5 in |
Shipping Weight |
125 lbs |
Warranty |
1 Years Parts & Labor |
Migali C-RB24 24″ Gas Charbroiler w/ Cast Iron Grates, 70,000 BTU
In stock
Brand |
Migali |
---|---|
UPC |
819296020636 |
Power Type |
Natural Gas / Liquid Propane |
Total BTU |
70000 |
Number of Burners |
2 |
Control Type |
Manual |
Ignition |
Manual |
BTU / Burner |
35000 |
Valve Type |
Pilot Light |
Product Type |
Countertop Cooking Equipment |
Pressure (In W.C) |
LP 10 ,NG 4 |
Nozzle No. |
LP #50 ,NG #36 |
Gas Inlet Size |
3/4″ |
Number of Controls |
2 |
Exterior Width |
24 in |
Exterior Depth |
27.6 in |
Exterior Height |
15.2 in |
Product weight |
117 lbs |
Shipping Width |
26.8 in |
Shipping Depth |
29.9 in |
Shipping Height |
18.2 in |
Shipping Weight |
147 lbs |
Warranty |
1 Years Parts & Labor |
Migali C-BB48-HC 48 3/4″ Bar Refrigerator – 2 Swinging Solid Doors
In stock
Brand |
Migali |
---|---|
UPC |
819296020476 |
Series |
Competitor Series |
Plug Type |
Nema 5-15P |
Amps |
6.4 |
H/P |
1/3 |
Cord Length |
8 Feet |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Cubic Feet |
11.8 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+38º F |
Energy consumption |
1.7 (Kwh/24hr) |
Compressor Location |
Left, Side Mounted |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Color |
Black |
Thermometer Type* |
Digital |
Refrigerant |
R290 (Hydrocarbon) |
Phase* |
1 |
Shelves |
4 |
Exterior Construction |
Black Powdered Coated Steel Exterior, Stainless Steel Top Surface |
Interior Construction |
Stainless Steel Interior |
Storage Capacity |
546 (12 oz.) cans / 336 (12 oz.) bottles / 2 (1/2 barrel) kegs |
Special Features |
Door Locks ,LED Lighting |
Hertz |
60 |
Number of Levels |
3 |
Interior Width |
36 in |
Interior Depth |
20.13 in |
Interior Height |
31 in |
Product Type |
Commercial Refrigeration |
Product weight |
325 in |
Exterior Width |
51 in |
Exterior Depth |
27 in |
Exterior Height |
35.75 in |
Shipping Width |
51 in |
Shipping Depth |
27 in |
Shipping Height |
39 in |
Shipping Weight |
355 lbs |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Voltage |
115/60/1 |
Migali C-F50-LP Gas Fryer – (1) 50 lb Vat, Floor Model, Liquid Propane
In stock
Brand |
Migali |
---|---|
Power Type |
Liquid Propane |
Total BTU |
120000 |
BTU / Burner |
30000 |
Number of Burners |
4 |
Capacity |
50 lbs |
Control Type |
Manual |
Ignition |
Manual |
Valve Type |
Often open flame, flame protection |
Product Type |
Cooking Equipment |
Pressure (In W.C) |
LP 10 |
Nozzle No. |
LP #53 |
Gas Inlet Size |
3/4″ |
Application |
Medium Duty |
Baskets |
2 |
Number of Fry Pots |
1 |
Type |
Floor Model |
Oil Capacity/Fryer (lb) |
50 |
Frypot Style |
Tube Type |
Exterior Width |
15.6 in |
Exterior Depth |
30.1 in |
Exterior Height |
44.4 in |
Product weight |
144 lbs |
Food Type |
Breaded |
Shipping Width |
17.7 in |
Shipping Depth |
33.5 in |
Shipping Height |
37.9 in |
Shipping Weight |
171 lbs |
Warranty |
1-year Parts & Labor; 5-year Oil Tank |
Cabinet |
Stainless Steel |
Thermostat Temperature Limit |
400° F |
Temperature Limit |
450° F |
Other Available Fuel Types: |
Liquid Propane |

Wholesale from Warehouse
Buy in our warehouses, by container and receive better prices. Add your products to the cart and we will send you the quote.
NEW Slush Machine XIII
In stock
Temperature(Slush Model) |
-2℃ ~ -12 ℃ |
---|---|
Temperature(Beverage Model) |
1℃ ~ 7 ℃ |
Ambient Range |
5 ℃ ~ 32 ℃ Indoors use only |
Capacity (L) |
12×3 |
Rated Power (W) |
1250 |
Voltage (V) |
220-240/110 |
Frequency (Hz) |
50/60 |
Refrigerant |
R290/R404a |
Dimensions (H)x(W)x(D)(mm) |
940 x 714 x 610 |
Packing Sizes (W) (H)x(W)x(D)(mm) |
1050 x 780 x 610 |
20FT Container Loading(units) |
62 |
40FT Container Loading(units) |
120 |
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Latam Food Service is a company specialized in the commercialization of equipment for restaurants, in addition to being representatives of manufacturers to the food industry. Our clients can experience the quality of our personalized service. Contact us and receive the necessary support so that the purchase of your food equipment is a wise investment.
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.