The Best Offers
Migali C-1R-LHH-HC 28 7/10″ One Section Reach In Refrigerator – (1) Solid Door
In stock
Product Type |
Commercial Refrigeration |
---|---|
Brand |
Migali |
UPC |
819296020094 |
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
3.5 |
H/P |
42008 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Silver |
Doors |
1 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
1 Section |
Interior Construction |
Stainless Steel |
Exterior Construction |
Stainless Steel |
Interior Width |
24 in |
Interior Depth |
26.5 in |
Interior Height |
60.2 in |
Exterior Width |
28.7 in |
Exterior Depth |
33.2 in |
Exterior Height |
83.2 in |
Shelves |
3 |
Product weight |
264 lbs |
Shipping Width |
30 in |
Shipping Depth |
34 in |
Shipping Height |
85 in |
Shipping Weight |
284 Lbs |
Cubic Feet |
23 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Left |
Voltage |
115/60/1 |
Energy consumption |
1.56 (Kwh/24hr) |
Compressor Location |
Top Mounted |
Eco Specs |
Energy Star 4.0 |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
Skyfood SKEX Heavy Duty Meat And Bone Saw 98″ Blade 1 HP 115V/60HZ/1-Phase
In stock
Migali C-U48R-HC 48 1/5″ W Undercounter Refrigerator w/ (2) Sections & (2) Doors, 115v
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
UPC |
819296020360 |
Refrigerant |
134A |
Plug Type |
Nema 5-15P |
Amps |
3.6 |
H/P |
1/3 |
Cord Length |
9.5 Feet |
Cubic Feet |
12 |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Voltage |
115/60/1 |
Energy consumption |
1.42 (Kwh/24hr) |
Compressor Location |
Rear Mount |
Compressor Style |
Rear Mounted |
Eco Specs |
Energy Star 4.0 |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
44.7 in |
Interior Depth |
23.6 in |
Interior Height |
26.7 in |
Exterior Width |
48.2 in |
Exterior Depth |
30 in |
Exterior Height |
37.25 in |
Product weight |
212 lbs |
Shelves |
2 |
Shipping Width |
50 in |
Shipping Depth |
32 in |
Shipping Height |
39 in |
Shipping Weight |
236 lbs |
Application |
Undercounter Storage |
Base |
Casters |
Phase* |
1 phase |
Thermometer Type* |
Digital |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Sections* |
2 Sections |
Skyfood FWDS2-43-8P |43 5/16″ Full Service Countertop Heated Display Case – (2) Shelves,
In stock
PC-100-PV| 60 lb Advanced price computing scale-Pole display-EASY WEIGH
In stock
Brand |
SKYFOOD |
---|---|
Shipping Weight |
24 lb |
Maximum Capacity |
60 lb Dual Range |
Maximum Graduation |
Dual Range 0 to 30 lb x 0.01 lb / 30 to 60 lb x 0.02 lb |
Minimum Tare |
Full Capacity 0 to 60.00 lb |
Direct PLU Keys |
Up to 38 Direct PLUs |
Indirect PLUs |
100 Indirect PLUs |
Internal Resolution & A/D Conversion Rate |
60,000 counts (minimum), 9 updates / second |
Legal For Trade (NTEP) |
CC Numbers 04-057, 00-111A1, 00-111 Class III |
Vacuum Fluorescent Displays (Weight) |
5 Digits 999.99 (60 lb max) |
Vacuum Fluorescent Displays (Unit Price & Total Price) |
6 Digits 9999.99 max |
Platter Size Width |
350 mm / 13.8 ” |
Platter Size Length |
270 mm / 10.6 ” |
Product Dimensions (Height) |
470 mm / 18.5 ” |
Product Dimensions (Width) |
365 mm / 14.4 ” |
Product Dimensions (Length) |
365 mm / 14.4 ” |
Power Requirements |
115 Volts AC @ 60 Hz |
Migali C-2F-HC 51″ Two Section Reach In Freezer, (2) Solid Doors
In stock
Product Type |
Commercial Refrigeration |
---|---|
Brand |
Migali |
UPC |
819296020117 |
Series |
Competitor Series |
Refrigerant |
134A |
Plug Type |
Nema 5-15P |
Amps |
10.3 |
H/P |
42006 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Silver |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
2 Sections |
Interior Construction |
Stainless Steel |
Exterior Construction |
Stainless Steel |
Interior Width |
47 in |
Interior Depth |
26.5 in |
Interior Height |
60.2 in |
Exterior Width |
51.7 in |
Exterior Depth |
33.2 in |
Exterior Height |
83.8 in |
Product weight |
410 lbs |
Shelves |
6 |
Shipping Width |
53 in |
Shipping Depth |
35 in |
Shipping Height |
85 in |
Shipping Weight |
425 lbs |
Cubic Feet |
49 |
Access Type |
Doors |
Temperature Range Start |
-10º F |
Temperature Range End |
0º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Left/Right |
Voltage |
115/60/1 |
Energy consumption |
9.99 (Kwh/24hr) |
Compressor Location |
Top Mounted |
Eco Specs |
Energy Star 4.0 |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
Migali C-U60F-HC 60 1/5″ W Undercounter Freezer w/ (2) Sections & (2) Doors
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
UPC |
819296020377 |
Refrigerant |
134A |
Plug Type |
Nema 5-15P |
Amps |
6.5 |
H/P |
1/2 |
Cord Length |
9.5 Feet |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Cubic Feet |
18.2 |
Access Type |
Doors |
Temperature Range Start |
7º F |
Temperature Range End |
3º F |
Voltage |
115/60/1 |
Energy consumption |
6.6 (Kwh/24hr) |
Compressor Location |
Rear Mount |
Compressor Style |
Rear Mounted |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
56.7 in |
Interior Depth |
23.6 in |
Interior Height |
26.7 in |
Exterior Width |
60.2 in |
Exterior Depth |
30 in |
Exterior Height |
37.25 in |
Product weight |
264 lbs |
Shelves |
2 |
Shipping Width |
63 in |
Shipping Depth |
32 in |
Shipping Height |
39 in |
Shipping Weight |
277 lbs |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Application |
Undercounter Storage |
Base |
Casters |
Phase* |
1 phase |
Migali C-SP72-18-D-HC 7/10″ Sandwich/Salad Prep Table w/ Refrigerated Base
In stock
Brand |
Migali |
---|---|
UPC |
819296020322 |
Series |
Competitor Series |
Refrigerant |
134A |
Plug Type |
Nema 5-15P |
Amps |
5.7 |
H/P |
1/2 |
Cord Length |
9.5 Feet |
Doors |
3 |
Door Type |
Solid |
Door Style |
Swing |
Cubic Feet |
24.5 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Voltage |
115/60/1 |
Compressor Location |
Rear Mount |
Compressor Style |
Rear Mounted |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
56.7 in |
Interior Depth |
23.6 in |
Interior Height |
26.7 in |
Exterior Width |
72.7 in |
Exterior Depth |
30 in |
Exterior Height |
43.7 in |
Product weight |
375 lbs |
Shelves |
3 |
Shipping Width |
75 in |
Shipping Depth |
33 in |
Shipping Height |
46 in |
Shipping Weight |
366 lbs |
Cutting Board Depth (in) |
9.25 |
Sections* |
3 Sections |
Type |
Standard |
Hinge Configuration* |
Left/Right |
Use |
Sandwich/Salad |
Num of 1/6 Size Pans |
18 |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Migali C-SP36-15BT-HC 361/5″ Sandwich/Salad Prep Table w/ Refrigerated Base
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
2.3 |
H/P |
1/7+ |
Cord Length |
9.5 Feet |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Cubic Feet |
9.4 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Voltage |
115/60/1 |
Compressor Location |
Rear Mount |
Compressor Style |
Rear Mounted |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
32.8 in |
Interior Depth |
23.6 in |
Interior Height |
23.6 in |
Exterior Width |
36.3 in |
Exterior Depth |
34.5 in |
Exterior Height |
43.7 in |
Product weight |
174 lbs |
Shelves |
1 |
Shipping Width |
38.5 in |
Shipping Depth |
36.2 in |
Shipping Height |
48.4 in |
Shipping Weight |
240 lbs |
Cutting Board Depth (in) |
9.25 |
Sections* |
2 Sections |
Type |
Mega Top |
Hinge Configuration* |
Left/Right |
Use |
Sandwich/Salad |
Num of 1/6 Size Pans |
15 |
Warranty |
2-year Parts & Labor; 5-year Compressor |
New Goods
Migali C-1FB-HC 27″ One Section Reach In Freezer, (1) Solid Doors
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
7.5 |
H/P |
1/2 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Silver |
Doors |
1 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
1 Section |
Interior Construction |
Stainless Steel |
Exterior Construction |
Stainless Steel |
Interior Width |
22.25 in |
Interior Depth |
25 in |
Interior Height |
60 in |
Exterior Width |
27 in |
Exterior Depth |
31.5 in |
Exterior Height |
83.2 in |
Shelves |
3 |
Product weight |
278 lbs |
Shipping Width |
29 in |
Shipping Depth |
33.5 in |
Shipping Height |
86.2 in |
Shipping Weight |
294 lbs |
Cubic Feet |
23 |
Access Type |
Doors |
Temperature Range Start |
-10º F |
Temperature Range End |
0º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Right |
Voltage |
115/60/1 |
Energy consumption |
7.99 (Kwh/24hr) |
Compressor Location |
Bottom Mounted |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
Migali C-2FB-35-HC 39″ Two Section Reach In Freezer, (2) Solid Doors
In stock
Product Type |
Commercial Refrigeration |
---|---|
Brand |
Migali |
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
8.6 |
H/P |
3/4 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Silver |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
2 Sections |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
35 in |
Interior Depth |
25.2 in |
Interior Height |
60 in |
Exterior Width |
39.5in |
Exterior Depth |
31.5 in |
Exterior Height |
83.2 in |
Shelves |
6 |
Product weight |
331 lbs |
Shipping Width |
41 in |
Shipping Depth |
33 in |
Shipping Height |
85.8 in |
Shipping Weight |
375 lbs |
Cubic Feet |
30.2 |
Access Type |
Doors |
Temperature Range Start |
-10º F |
Temperature Range End |
0º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Left/Right |
Voltage |
115/60/1 |
Energy consumption |
7.52 (Kwh/24hr) |
Compressor Location |
Bottom Mounted |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
Migali C-2R-HC 51 7/10″ Two Section Reach In Refrigerator, (2) Left/Right Hinge Solid Doors
In stock
Product Type |
Commercial Refrigeration |
---|---|
Brand |
Migali |
UPC |
819296020124 |
Series |
Competitor Series |
Refrigerant |
134A |
Plug Type |
Nema 5-15P |
Amps |
5.6 |
H/P |
42007 |
Cord Length |
9.5 Feet |
Phase* |
1 phase |
Color |
Silver |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
2 Sections |
Interior Width |
47 in |
Interior Depth |
26.5 in |
Interior Height |
60.2 in |
Interior Construction |
Stainless Steel |
Exterior Construction |
Stainless Steel |
Exterior Width |
51.7 in |
Exterior Depth |
33.2 in |
Exterior Height |
83.8 in |
Shelves |
6 |
Product weight |
405 lbs |
Shipping Width |
53 in |
Shipping Depth |
35 in |
Shipping Height |
85 in |
Shipping Weight |
420 lbs |
Cubic Feet |
49 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Left/Right |
Voltage |
115/60/1 |
Energy consumption |
2.34 (Kwh/24hr) |
Compressor Location |
Top Mounted |
Eco Specs |
Energy Star 4.0 |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
Migali C-GF25-HC 25″ Glass Froster Freezer
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
1.3 |
H/P |
1/3 |
Cord Length |
9.5 Feet |
Doors |
1 |
Door Type |
Glass |
Door Style |
Sliding Lid |
Cubic Feet |
4.2 |
Access Type |
Lids |
Temperature Range Start |
-5º F |
Temperature Range End |
+2º F |
Voltage |
115/60/1 |
Compressor Location |
Side Mount |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
22 in |
Interior Depth |
23 in |
Interior Height |
26 in |
Exterior Width |
27 in |
Exterior Depth |
28.5 in |
Exterior Height |
33 in |
Product weight |
231 lbs |
Shipping Width |
30 in |
Shipping Depth |
34 in |
Shipping Height |
38 in |
Shipping Weight |
282 lbs |
Color |
Black |
Warranty |
2-year Parts & Labor; 5-year Compressor |

Commercial cooking equipment
The best prices on Commercial Kitchen Equipment
Migali C-RO-36G-NG 36″ Gas Range w/ Full Griddle & Standard Oven, Natural Gas
$3,520.00Migali C-RO10-NG 60″ 10 Burner Gas Range w/ (2) Standard Ovens, Natural Gas
$4,835.00Migali C-RO4-24GL-NG 48″ 4 Burner Gas Range w/ Griddle & (2) Space Saver Ovens, Natural Gas
$4,185.00Prática Froza Express
QuoteBest Selling Products
Migali C-G24 24″ Gas Griddle w/ Manual Controls – 3/4″ Steel Plate
In stock
Brand |
Migali |
---|---|
UPC |
819296020612 |
Power Type |
Natural Gas / Liquid Propane |
Total BTU |
60000 |
BTU / Burner |
30000 |
Number of Burners |
2 |
Burner Style |
“U” shape |
Control Type |
Manual |
Ignition |
Manual |
Valve Type |
Pilot Light |
Product Type |
Countertop Cooking Equipment |
Pressure (In W.C) |
LP 10 ,NG 4 |
Nozzle No. |
LP#51 ,NG #37 |
Gas Inlet Size |
3/4″ |
Number of Controls |
2 |
Exterior Width |
24 in |
Exterior Depth |
28.6 in |
Exterior Height |
15.2 in |
Product weight |
160 lbs |
Shipping Width |
26.8 in |
Shipping Depth |
31.1 in |
Shipping Height |
18.2 in |
Shipping Weight |
195 lbs |
Warranty |
1 Years Parts & Labor |
Application |
Medium Duty |
Controls |
Manual |
Plate Material |
Steel |
Cooking Area Depth (in) |
16.5 |
Plate Thickness (in) |
3/4 inch |
Control Spacing (in) |
12 |
Migali C-RB36 36″ Charbroiler w/ Cast Iron Grates, 105,000 BTU
In stock
Brand |
Migali |
---|---|
UPC |
819296020643 |
Power Type |
Natural Gas / Liquid Propane |
Total BTU |
105000 |
Number of Burners |
3 |
Control Type |
Manual |
Ignition |
Manual |
BTU / Burner |
35000 |
Valve Type |
Pilot Light |
Product Type |
Countertop Cooking Equipment |
Pressure (In W.C) |
LP 10 ,NG 4 |
Nozzle No. |
LP #50 ,NG #36 |
Gas Inlet Size |
3/4″ |
Number of Controls |
3 |
Exterior Width |
36 in |
Exterior Depth |
27.6 in |
Exterior Height |
15.2 in |
Product weight |
159 lbs |
Shipping Width |
38.6 in |
Shipping Depth |
29.9 in |
Shipping Height |
18.2 in |
Shipping Weight |
205 lbs |
Warranty |
1 Years Parts & Labor |
Migali C-G24T 24″ Gas Griddle w/ Thermostatic Controls – 1″ Steel Plate, Convertible
In stock
Brand |
Migali |
---|---|
Power Type |
Natural Gas / Liquid Propane |
Total BTU |
50000 |
BTU / Burner |
25000 |
Number of Burners |
2 |
Burner Style |
“U” shape |
Control Type |
Manual |
Ignition |
Manual |
Valve Type |
Pilot Light |
Product Type |
Countertop Cooking Equipment |
Pressure (In W.C) |
LP 10 ,NG 4 |
Nozzle No. |
LP#51 ,NG #37 |
Gas Inlet Size |
3/4″ |
Number of Controls |
2 |
Exterior Width |
24 in |
Exterior Depth |
28.6 in |
Exterior Height |
15.2 in |
Product weight |
161 lbs |
Shipping Width |
26.8 in |
Shipping Depth |
31.1 in |
Shipping Height |
18.2 in |
Shipping Weight |
195 lbs |
Warranty |
1 Years Parts & Labor |
Application |
Medium Duty |
Controls |
Thermostatic |
Plate Material |
Steel |
Cooking Area Depth (in) |
20 |
Plate Thickness (in) |
1 inch |
Control Spacing (in) |
12 |
Migali C-BB60-HC 60 4/5″ Bar Refrigerator – 2 Swinging Solid Doors
In stock
Brand |
Migali |
---|---|
UPC |
819296020490 |
Series |
Competitor Series |
Plug Type |
Nema 5-15P |
Amps |
6.4 |
H/P |
1/3 |
Cord Length |
8 Feet |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Cubic Feet |
15.8 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+38º F |
Energy consumption |
1.8 (Kwh/24hr) |
Compressor Location |
Left, Side Mounted |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Color |
Black |
Thermometer Type* |
Digital |
Refrigerant |
R290 (Hydrocarbon) |
Phase* |
1 |
Shelves |
4 |
Exterior Construction |
Black Powdered Coated Steel Exterior, Stainless Steel Top Surface |
Interior Construction |
Stainless Steel Interior |
Storage Capacity |
756 (12 oz.) cans / 456 (12 oz.) bottles / 2 (1/2 barrel) kegs |
Special Features |
Door Locks ,LED Lighting |
Hertz |
60 |
Number of Levels |
3 |
Interior Width |
48 in |
Interior Depth |
20.13 in |
Interior Height |
31 in |
Product Type |
Commercial Refrigeration |
Product weight |
394 lbs |
Exterior Width |
60.8 in |
Exterior Depth |
24.4 in |
Exterior Height |
35.75 in |
Shipping Width |
63 in |
Shipping Depth |
27 in |
Shipping Height |
39 in |
Shipping Weight |
421 lbs |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Voltage |
115/60/1 |
Migali C-F75-LP Gas Fryer – (1) 75 lb Vat, Floor Model, Liquid Propane
In stock
Brand |
Migali |
---|---|
Power Type |
Liquid Propane |
Total BTU |
150000 |
BTU / Burner |
30000 |
Number of Burners |
5 |
Capacity |
75 lbs |
Control Type |
Manual |
Ignition |
Manual |
Valve Type |
Often open flame, flame protection |
Product Type |
Cooking Equipment |
Pressure (In W.C) |
LP 10 |
Nozzle No. |
LP #54 |
Gas Inlet Size |
3/4″ |
Application |
Medium Duty |
Baskets |
2 |
Number of Fry Pots |
1 |
Type |
Floor Model |
Oil Capacity/Fryer (lb) |
75 |
Warranty |
1-year Parts & Labor; 5-year Oil Tank |
Frypot Style |
Tube Type |
Exterior Width |
21.1 in |
Exterior Depth |
30.1 in |
Exterior Height |
44.4 in |
Product weight |
168 lbs |
Food Type |
Breaded |
Shipping Width |
23.2 in |
Shipping Depth |
33.5 in |
Shipping Height |
37.9 in |
Shipping Weight |
200 lbs |
Cabinet |
Stainless Steel |
Thermostat Temperature Limit |
400° F |
Temperature Limit |
450° F |

Wholesale from Warehouse
Buy in our warehouses, by container and receive better prices. Add your products to the cart and we will send you the quote.
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Online store of restaurant supplies & equipment
Latam Food Service is a company specialized in the commercialization of equipment for restaurants, in addition to being representatives of manufacturers to the food industry. Our clients can experience the quality of our personalized service. Contact us and receive the necessary support so that the purchase of your food equipment is a wise investment.
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.