The Best Offers
Skyfood SB124344TPI Hard Saw Blade 124″ Long 3/4″ Wide 4T Per Inch – For Use With SKGE & SI-315HDE
In stock
Skyfood FWD3S9P| 18 7/8″ Full Service Countertop Heated Display Case – (3) Shelves
In stock
NEW Slush Machine XIII
In stock
Temperature(Slush Model) |
-2℃ ~ -12 ℃ |
---|---|
Temperature(Beverage Model) |
1℃ ~ 7 ℃ |
Ambient Range |
5 ℃ ~ 32 ℃ Indoors use only |
Capacity (L) |
12×3 |
Rated Power (W) |
1250 |
Voltage (V) |
220-240/110 |
Frequency (Hz) |
50/60 |
Refrigerant |
R290/R404a |
Dimensions (H)x(W)x(D)(mm) |
940 x 714 x 610 |
Packing Sizes (W) (H)x(W)x(D)(mm) |
1050 x 780 x 610 |
20FT Container Loading(units) |
62 |
40FT Container Loading(units) |
120 |
Migali C-2R-HC 51 7/10″ Two Section Reach In Refrigerator, (2) Left/Right Hinge Solid Doors
In stock
Product Type |
Commercial Refrigeration |
---|---|
Brand |
Migali |
UPC |
819296020124 |
Series |
Competitor Series |
Refrigerant |
134A |
Plug Type |
Nema 5-15P |
Amps |
5.6 |
H/P |
42007 |
Cord Length |
9.5 Feet |
Phase* |
1 phase |
Color |
Silver |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
2 Sections |
Interior Width |
47 in |
Interior Depth |
26.5 in |
Interior Height |
60.2 in |
Interior Construction |
Stainless Steel |
Exterior Construction |
Stainless Steel |
Exterior Width |
51.7 in |
Exterior Depth |
33.2 in |
Exterior Height |
83.8 in |
Shelves |
6 |
Product weight |
405 lbs |
Shipping Width |
53 in |
Shipping Depth |
35 in |
Shipping Height |
85 in |
Shipping Weight |
420 lbs |
Cubic Feet |
49 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Left/Right |
Voltage |
115/60/1 |
Energy consumption |
2.34 (Kwh/24hr) |
Compressor Location |
Top Mounted |
Eco Specs |
Energy Star 4.0 |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
Migali C-BB60-HC 60 4/5″ Bar Refrigerator – 2 Swinging Solid Doors
In stock
Brand |
Migali |
---|---|
UPC |
819296020490 |
Series |
Competitor Series |
Plug Type |
Nema 5-15P |
Amps |
6.4 |
H/P |
1/3 |
Cord Length |
8 Feet |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Cubic Feet |
15.8 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+38º F |
Energy consumption |
1.8 (Kwh/24hr) |
Compressor Location |
Left, Side Mounted |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Color |
Black |
Thermometer Type* |
Digital |
Refrigerant |
R290 (Hydrocarbon) |
Phase* |
1 |
Shelves |
4 |
Exterior Construction |
Black Powdered Coated Steel Exterior, Stainless Steel Top Surface |
Interior Construction |
Stainless Steel Interior |
Storage Capacity |
756 (12 oz.) cans / 456 (12 oz.) bottles / 2 (1/2 barrel) kegs |
Special Features |
Door Locks ,LED Lighting |
Hertz |
60 |
Number of Levels |
3 |
Interior Width |
48 in |
Interior Depth |
20.13 in |
Interior Height |
31 in |
Product Type |
Commercial Refrigeration |
Product weight |
394 lbs |
Exterior Width |
60.8 in |
Exterior Depth |
24.4 in |
Exterior Height |
35.75 in |
Shipping Width |
63 in |
Shipping Depth |
27 in |
Shipping Height |
39 in |
Shipping Weight |
421 lbs |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Voltage |
115/60/1 |
Migali C-1R-LHH-HC 28 7/10″ One Section Reach In Refrigerator – (1) Solid Door
In stock
Product Type |
Commercial Refrigeration |
---|---|
Brand |
Migali |
UPC |
819296020094 |
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
3.5 |
H/P |
42008 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Silver |
Doors |
1 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
1 Section |
Interior Construction |
Stainless Steel |
Exterior Construction |
Stainless Steel |
Interior Width |
24 in |
Interior Depth |
26.5 in |
Interior Height |
60.2 in |
Exterior Width |
28.7 in |
Exterior Depth |
33.2 in |
Exterior Height |
83.2 in |
Shelves |
3 |
Product weight |
264 lbs |
Shipping Width |
30 in |
Shipping Depth |
34 in |
Shipping Height |
85 in |
Shipping Weight |
284 Lbs |
Cubic Feet |
23 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Left |
Voltage |
115/60/1 |
Energy consumption |
1.56 (Kwh/24hr) |
Compressor Location |
Top Mounted |
Eco Specs |
Energy Star 4.0 |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
Skyfood SKEX Heavy Duty Meat And Bone Saw 98″ Blade 1 HP 115V/60HZ/1-Phase
In stock
Skyfood HMC-PT | 31 1/2″ Self Service Countertop Heated Display Case – (3) Shelves
In stock
Skyfood 30742 – Vacuum Pouches, 6″ x 8″, used in sous vide cooking (1000 pack)
In stock
Titoté Coconut Concentrate -100% Coconut Derived 230gr bottle
In stock
Migali C-DD48-2-HC 48 3/4″ Kegerator Beer Dispenser w/ (2) Keg Capacity – (1) Column
In stock
Brand |
Migali |
---|---|
UPC |
819296020520 |
Series |
Competitor Series |
Refrigerant |
R290 |
Plug Type |
Nema 5-15P |
Amps |
6.4 |
H/P |
1/3 |
Cord Length |
8 Feet |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Cubic Feet |
11.8 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Voltage |
115/60/1 |
Energy consumption |
1.8 (Kwh/24hr) |
Compressor Location |
Side Mount |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Exterior Construction |
Black Powdered Coated Steel Exterior, Stainless Steel Top Surface |
Interior Construction |
Stainless Steel Interior |
1/2 Barrel Keg Capacity |
2 |
Beer Towers Included |
(1) single head |
Number of Taps |
1 |
Temperature |
One Zone |
Product Type |
Commercial Refrigeration |
Interior Width |
36 in |
Interior Depth |
20.13 in |
Interior Height |
31 in |
Exterior Depth |
24.4 in |
Exterior Width |
48.75 in |
Exterior Height |
35.75 in |
Shipping Width |
51 in |
Shipping Depth |
27 in |
Shipping Height |
39 in |
Shipping Weight |
355 lbs |
Product weight |
325 in |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Migali C-SP36-15BT-HC 361/5″ Sandwich/Salad Prep Table w/ Refrigerated Base
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
2.3 |
H/P |
1/7+ |
Cord Length |
9.5 Feet |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Cubic Feet |
9.4 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Voltage |
115/60/1 |
Compressor Location |
Rear Mount |
Compressor Style |
Rear Mounted |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
32.8 in |
Interior Depth |
23.6 in |
Interior Height |
23.6 in |
Exterior Width |
36.3 in |
Exterior Depth |
34.5 in |
Exterior Height |
43.7 in |
Product weight |
174 lbs |
Shelves |
1 |
Shipping Width |
38.5 in |
Shipping Depth |
36.2 in |
Shipping Height |
48.4 in |
Shipping Weight |
240 lbs |
Cutting Board Depth (in) |
9.25 |
Sections* |
2 Sections |
Type |
Mega Top |
Hinge Configuration* |
Left/Right |
Use |
Sandwich/Salad |
Num of 1/6 Size Pans |
15 |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Migali C-1R-HC 28 7/10″ One Section Reach In Refrigerator, (1) Right Hinge Solid Door,
In stock
Product Type |
Commercial Refrigeration |
---|---|
Label Product |
115 Volts |
Brand |
Migali |
UPC |
819296020094 |
Series |
Competitor Series |
Refrigerant |
134A |
Plug Type |
Nema 5-15P |
Amps |
2.1 |
H/P |
1/7+ |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Silver |
Doors |
1 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
1 Section |
Interior Construction |
Stainless Steel |
Exterior Construction |
Stainless Steel |
Interior Width |
24 in |
Interior Depth |
26.5 in |
Interior Height |
60.2 in |
Exterior Width |
28.7 in |
Exterior Depth |
33.2 in |
Exterior Height |
83.8 in |
Product weight |
264 lbs |
Shelves |
3 |
Shipping Width |
30 in |
Shipping Depth |
34 in |
Shipping Height |
85 in |
Shipping Weight |
284 Lbs |
Cubic Feet |
23 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Right |
Voltage |
115/60/1 |
Energy consumption |
1.56 (Kwh/24hr) |
Compressor Location |
Top Mounted |
Eco Specs |
Energy Star 4.0 |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
New Goods
Migali C-SP60-16-HC 60 1/5″ Sandwich/Salad Prep Table w/ Refrigerated Base, 115v
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
Refrigerant |
134A |
Plug Type |
Nema 5-15P |
Amps |
5.1 |
H/P |
1/2 |
Cord Length |
9.5 Feet |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Cubic Feet |
18.2 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Voltage |
115/60/1 |
Energy consumption |
3.6 (Kwh/24hr) |
Compressor Location |
Rear Mount |
Compressor Style |
Rear Mounted |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
56.7 in |
Interior Depth |
23.6 in |
Interior Height |
26.7 in |
Exterior Width |
60.2 in |
Exterior Depth |
30 in |
Exterior Height |
43.7 in |
Product weight |
294 lbs |
Shelves |
2 |
Shipping Width |
64 in |
Shipping Depth |
33 in |
Shipping Height |
46 in |
Shipping Weight |
307 lbs |
Cutting Board Depth (in) |
9.25 |
Sections* |
2 Sections |
Type |
Standard |
Hinge Configuration* |
Left/Right |
Use |
Sandwich/Salad |
Num of 1/6 Size Pans |
16 |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Migali C-72RM-HC 82″ Three Section Glass Door Merchandiser, (3) Left/Right Hinge Doors
In stock
Brand |
Migali |
---|---|
UPC |
819296020018 |
Refrigerant |
404A |
Plug Type |
Nema 5-15P |
Amps |
10.2 |
H/P |
3/4 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
White |
Doors |
3 |
Door Type |
Glass |
Door Style |
Swing |
Sections* |
3 Sections |
Interior Width |
77.1 in |
Interior Depth |
25.1 in |
Interior Height |
60 in |
Exterior Width |
82 in |
Exterior Depth |
31.5 in |
Exterior Height |
81 in |
Shelves |
12 |
Product weight |
642 lbs |
Shipping Width |
84 in |
Shipping Depth |
34 in |
Shipping Height |
83 in |
Shipping Weight |
657 lbs |
Cubic Feet |
72 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Hinge Configuration* |
Left/Right |
Voltage |
115/60/1 |
Energy consumption |
6.54 (Kwh/24hr) |
Compressor Location |
Bottom Mounted |
Eco Specs |
Energy Star 4.0 |
Installation Type |
Freestanding |
Construction |
Powder Coated Steel |
Special Features |
LED Lighting |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Migali C-SP48-12-HC 48 1/5″ Sandwich/Salad Prep Table w/ Refrigerated Base, 115v
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
UPC |
819296020025 |
Refrigerant |
134A |
Plug Type |
Nema 5-15P |
Amps |
5.1 |
H/P |
1/3 |
Cord Length |
9.5 Feet |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Cubic Feet |
12 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Voltage |
115/60/1 |
Compressor Location |
Rear Mount |
Compressor Style |
Rear Mounted |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
44.7 in |
Interior Depth |
23.6 in |
Interior Height |
26.7 in |
Exterior Width |
48.2 in |
Exterior Depth |
30 in |
Exterior Height |
43.7 in |
Product weight |
242 lbs |
Shelves |
2 |
Shipping Width |
51 in |
Shipping Depth |
33 in |
Shipping Height |
46 in |
Shipping Weight |
270 lbs |
Cutting Board Depth (in) |
9.25 |
Sections* |
2 Sections |
Type |
Standard |
Hinge Configuration* |
Left/Right |
Use |
Sandwich/Salad |
Num of 1/6 Size Pans |
12 |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Migali C-HBC50-HC 50″ Forced Air Bottle Cooler – Holds (396) 12 oz Bottles, Lid Locks
In stock
Brand |
Migali |
---|---|
UPC |
819296020551 |
Series |
Competitor Series |
Refrigerant |
290A |
Plug Type |
Nema 5-15P |
Amps |
8 |
H/P |
1/3 |
Cord Length |
8 Feet |
Door Type |
Solid |
Door Style |
Sliding |
Cubic Feet |
13 |
Access Type |
Lids |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Voltage |
115/60/1 |
Energy consumption |
1.4 (Kwh/24hr) |
Compressor Location |
Side Mount |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Exterior Construction |
Black Powdered Coated Steel Exterior, Stainless Steel Top Surface |
Interior Construction |
Stainless Steel Interior |
Interior Width |
45 in |
Interior Depth |
23 in |
Interior Height |
26 in |
Exterior Width |
50 in |
Exterior Depth |
28.5 in |
Exterior Height |
33 in |
Product weight |
325 lbs |
Shipping Width |
52 in |
Shipping Depth |
31 in |
Shipping Height |
35 in |
Shipping Weight |
355 lbs |
Bottle Capacity |
900 |
Color |
Black |
Number of Dividers |
5 |
Special Features |
Door Locks |
Type |
Forced Air |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Storage Capacity |
16.5 (12oz) Bottle Cases 24 (12 oz) Can Cases |
Sliding Lids with Lock |
2 |
Bin Dividers |
3 |

Commercial cooking equipment
The best prices on Commercial Kitchen Equipment
Migali C-G48T 48″ Gas Griddle w/ Thermostatic Controls – 1″ Steel Plate, Convertible
$2,645.00Migali C-RO6-24GL-LP 60″ 6 Burner Gas Range w/ Griddle & (2) Standard Ovens, Liquid Propane
$5,265.00Migali C-RO-36G-LP 36″ Gas Range w/ Full Griddle & Standard Oven, Liquid Propane
$3,520.00Migali C-RO10-NG 60″ 10 Burner Gas Range w/ (2) Standard Ovens, Natural Gas
$4,835.00Best Selling Products
Migali C-F40-LP Gas Fryer – (1) 40 lb Vat, Floor Model, Liquid Propane
In stock
Brand |
Migali |
---|---|
Power Type |
Liquid Propane |
Total BTU |
90000 |
BTU / Burner |
30000 |
Number of Burners |
3 |
Capacity |
40 lbs |
Control Type |
Manual |
Ignition |
Manual |
Valve Type |
Often open flame, flame protection |
Product Type |
Cooking Equipment |
Pressure (In W.C) |
LP 10 |
Nozzle No. |
LP #52 |
Gas Inlet Size |
3/4″ |
Application |
Medium Duty |
Baskets |
2 |
Number of Fry Pots |
1 |
Type |
Floor Model |
Oil Capacity/Fryer (lb) |
40 |
Warranty |
1-year Parts & Labor; 5-year Oil Tank |
Frypot Style |
Tube Type |
Exterior Width |
15.6 in |
Exterior Depth |
30.1 in |
Exterior Height |
44.4 in |
Product weight |
131 LBS |
Food Type |
Breaded |
Shipping Width |
17.7 in |
Shipping Depth |
33.5 in |
Shipping Height |
37.9 in |
Shipping Weight |
160 lbs |
Cabinet |
Stainless Steel |
Thermostat Temperature Limit |
400° F |
Temperature Limit |
450° F |
Migali C-GF36-HC 36″ Glass Froster Freezer
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
1.9 |
H/P |
1/2 |
Cord Length |
9.5 Feet |
Doors |
1 |
Door Type |
Glass |
Door Style |
Sliding Lid |
Cubic Feet |
7 |
Access Type |
Doors |
Temperature Range Start |
-5º F |
Temperature Range End |
+2º F |
Voltage |
115/60/1 |
Compressor Location |
Side Mount |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
31.9 in |
Interior Depth |
23 in |
Interior Height |
15.75 in |
Exterior Width |
36 in |
Exterior Depth |
34.5 in |
Exterior Height |
33 in |
Product weight |
159 lbs |
Shelves |
4 |
Shipping Width |
40 in |
Shipping Depth |
34 in |
Shipping Height |
38 in |
Shipping Weight |
198 lbs |
Color |
Black |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Migali C-F75-LP Gas Fryer – (1) 75 lb Vat, Floor Model, Liquid Propane
In stock
Brand |
Migali |
---|---|
Power Type |
Liquid Propane |
Total BTU |
150000 |
BTU / Burner |
30000 |
Number of Burners |
5 |
Capacity |
75 lbs |
Control Type |
Manual |
Ignition |
Manual |
Valve Type |
Often open flame, flame protection |
Product Type |
Cooking Equipment |
Pressure (In W.C) |
LP 10 |
Nozzle No. |
LP #54 |
Gas Inlet Size |
3/4″ |
Application |
Medium Duty |
Baskets |
2 |
Number of Fry Pots |
1 |
Type |
Floor Model |
Oil Capacity/Fryer (lb) |
75 |
Warranty |
1-year Parts & Labor; 5-year Oil Tank |
Frypot Style |
Tube Type |
Exterior Width |
21.1 in |
Exterior Depth |
30.1 in |
Exterior Height |
44.4 in |
Product weight |
168 lbs |
Food Type |
Breaded |
Shipping Width |
23.2 in |
Shipping Depth |
33.5 in |
Shipping Height |
37.9 in |
Shipping Weight |
200 lbs |
Cabinet |
Stainless Steel |
Thermostat Temperature Limit |
400° F |
Temperature Limit |
450° F |
Migali C-RB36 36″ Charbroiler w/ Cast Iron Grates, 105,000 BTU
In stock
Brand |
Migali |
---|---|
UPC |
819296020643 |
Power Type |
Natural Gas / Liquid Propane |
Total BTU |
105000 |
Number of Burners |
3 |
Control Type |
Manual |
Ignition |
Manual |
BTU / Burner |
35000 |
Valve Type |
Pilot Light |
Product Type |
Countertop Cooking Equipment |
Pressure (In W.C) |
LP 10 ,NG 4 |
Nozzle No. |
LP #50 ,NG #36 |
Gas Inlet Size |
3/4″ |
Number of Controls |
3 |
Exterior Width |
36 in |
Exterior Depth |
27.6 in |
Exterior Height |
15.2 in |
Product weight |
159 lbs |
Shipping Width |
38.6 in |
Shipping Depth |
29.9 in |
Shipping Height |
18.2 in |
Shipping Weight |
205 lbs |
Warranty |
1 Years Parts & Labor |
Migali C-G24T 24″ Gas Griddle w/ Thermostatic Controls – 1″ Steel Plate, Convertible
In stock
Brand |
Migali |
---|---|
Power Type |
Natural Gas / Liquid Propane |
Total BTU |
50000 |
BTU / Burner |
25000 |
Number of Burners |
2 |
Burner Style |
“U” shape |
Control Type |
Manual |
Ignition |
Manual |
Valve Type |
Pilot Light |
Product Type |
Countertop Cooking Equipment |
Pressure (In W.C) |
LP 10 ,NG 4 |
Nozzle No. |
LP#51 ,NG #37 |
Gas Inlet Size |
3/4″ |
Number of Controls |
2 |
Exterior Width |
24 in |
Exterior Depth |
28.6 in |
Exterior Height |
15.2 in |
Product weight |
161 lbs |
Shipping Width |
26.8 in |
Shipping Depth |
31.1 in |
Shipping Height |
18.2 in |
Shipping Weight |
195 lbs |
Warranty |
1 Years Parts & Labor |
Application |
Medium Duty |
Controls |
Thermostatic |
Plate Material |
Steel |
Cooking Area Depth (in) |
20 |
Plate Thickness (in) |
1 inch |
Control Spacing (in) |
12 |

Wholesale from Warehouse
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Latam Food Service is a company specialized in the commercialization of equipment for restaurants, in addition to being representatives of manufacturers to the food industry. Our clients can experience the quality of our personalized service. Contact us and receive the necessary support so that the purchase of your food equipment is a wise investment.
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.