The Best Offers
Ice Cream Machine
In stock
Capacity |
8*1 |
---|---|
Temperature range |
-12℃ |
Climate class |
4 |
Overall Size |
330*900*950 |
Packing Size (W x D x H)(mm) |
390*960*1000 |
Net Weight (kg) |
85 |
Gross Weight (kg) |
100 |
Voltage(V) |
220 |
Frequency (Hz) |
50 |
Power(W) |
2800 |
Current |
13 |
Compressor |
1/01/2002 |
Refrigerant Type |
R404a |
20FT Container Loading(units) |
64 |
40FT Container Loading(units |
132 |
Skyfood 30723 – Vacuum Pouches, 8″ x 12″, for sous vide cooking (1000 Pack)
In stock
Migali C-10RM-HC 24 1/4″ One Section Glass Door Merchandiser, (1) Right Hinge Door
In stock
Brand |
Migali |
---|---|
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
4 |
H/P |
1/6 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Black |
Doors |
1 |
Door Type |
Glass |
Door Style |
Swing |
Sections* |
1 Section |
Interior Width |
19.75 in |
Interior Depth |
20.25 in |
Interior Height |
37 in |
Exterior Width |
24.25 in |
Exterior Depth |
24 in |
Exterior Height |
60.25 in |
Shelves |
4 |
Product weight |
225 lbs |
Shipping Width |
26 in |
Shipping Depth |
25 in |
Shipping Height |
62.25 in |
Shipping Weight |
250 lbs |
Cubic Feet |
10 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Right |
Voltage |
115/60/1 |
Energy consumption |
1.7 (Kwh/24hr) |
Compressor Location |
Bottom Mounted |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Construction |
Powder Coated Steel |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Special Features |
LED Lighting |
Migali C-GF50-HC 50″ Glass Froster Freezer
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
1.9 |
H/P |
1/2 |
Cord Length |
9.5 Feet |
Doors |
2 |
Door Type |
Glass |
Door Style |
Sliding Lid |
Cubic Feet |
12 |
Access Type |
Lids |
Temperature Range Start |
-5º F |
Temperature Range End |
+2º F |
Voltage |
115/60/1 |
Compressor Location |
Side Mount |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
45.4 in |
Interior Depth |
23 in |
Interior Height |
26 in |
Exterior Width |
48.75 in |
Exterior Depth |
28.5 in |
Exterior Height |
33.5 in |
Product weight |
181 lbs |
Shelves |
6 |
Shipping Width |
56 in |
Shipping Depth |
34 in |
Shipping Height |
38 in |
Shipping Weight |
225 lbs |
Color |
Black |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Skyfood 30726 – Vacuum Pouches, 10″ x 15″, sous vide cooking (1000 Pack)
In stock
PCI-21G SS | #22 Meat grinder 1 1/2 HP Stainless steel grinding device ETL
In stock
Migali C-1F-LHH-HC 28 7/10″ One Section Reach In Freezer – (1) Solid Door
In stock
Product Type |
Commercial Refrigeration |
---|---|
Brand |
Migali |
UPC |
819296020001 |
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
6.7 |
H/P |
42006 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Silver |
Doors |
1 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
1 Section |
Interior Construction |
Stainless Steel |
Exterior Construction |
Stainless Steel |
Interior Width |
24 in |
Interior Depth |
26.5 in |
Interior Height |
60.2 in |
Exterior Width |
28.7 in |
Exterior Depth |
33.2 in |
Exterior Height |
83.8 in |
Product weight |
278 lbs |
Shelves |
3 |
Shipping Width |
30 in |
Shipping Depth |
34 in |
Shipping Height |
85 in |
Shipping Weight |
294 lbs |
Cubic Feet |
23 |
Access Type |
Doors |
Temperature Range Start |
-10º F |
Temperature Range End |
0º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Right |
Voltage |
115/60/1 |
Energy consumption |
5.93 (Kwh/24hr) |
Compressor Location |
Top Mounted |
Eco Specs |
Energy Star 4.0 |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
Migali C-23FM-HC 27″ One Section Display Freezer w/ Swing Door – Bottom Mount Compressor, White, 115v
In stock
Brand |
Migali |
---|---|
UPC |
819296020193 |
Series |
Competitor Series |
Refrigerant |
404A |
Plug Type |
Nema 5-15P |
Amps |
7.5 |
H/P |
1/2 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
White |
Doors |
1 |
Door Type |
Glass |
Door Style |
Swing |
Sections* |
1 Section |
Interior Width |
22.2 in |
Interior Depth |
25.1 in |
Interior Height |
60 in |
Exterior Width |
27 in |
Exterior Depth |
31.5 in |
Exterior Height |
81 in |
Shelves |
4 |
Product weight |
285 lbs |
Shipping Width |
29 in |
Shipping Depth |
34 in |
Shipping Height |
83 in |
Shipping Weight |
316 lbs |
Cubic Feet |
23 |
Access Type |
Doors |
Temperature Range Start |
-10º F |
Temperature Range End |
0º F |
Hinge Configuration* |
Right |
Voltage |
115/60/1 |
Energy consumption |
9.31 (Kwh/24hr) |
Compressor Location |
Bottom Mounted |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
Product Type |
Commercial Refrigeration |
Special Features |
LED Lighting |
Air Intake |
Front |
Construction |
Powder Coated Steel |
Migali C-GF25-HC 25″ Glass Froster Freezer
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
1.3 |
H/P |
1/3 |
Cord Length |
9.5 Feet |
Doors |
1 |
Door Type |
Glass |
Door Style |
Sliding Lid |
Cubic Feet |
4.2 |
Access Type |
Lids |
Temperature Range Start |
-5º F |
Temperature Range End |
+2º F |
Voltage |
115/60/1 |
Compressor Location |
Side Mount |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
22 in |
Interior Depth |
23 in |
Interior Height |
26 in |
Exterior Width |
27 in |
Exterior Depth |
28.5 in |
Exterior Height |
33 in |
Product weight |
231 lbs |
Shipping Width |
30 in |
Shipping Depth |
34 in |
Shipping Height |
38 in |
Shipping Weight |
282 lbs |
Color |
Black |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Skyfood FWDE2-25 | 25” Food Warmer Display Case – Double Shelf – Economy Line
In stock
Migali C-1FG-HC One Section Door Glass Reach-In Freezer
In stock
Weight | 170 lbs |
---|---|
Product Type |
Commercial Refrigeration |
Brand |
Migali |
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
6.3 |
H/P |
1/2 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Silver |
Doors |
1 |
Door Type |
Glass |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
1 Section |
Interior Construction |
Stainless Steel |
Exterior Construction |
Stainless Steel |
Interior Width |
24 in |
Interior Depth |
26.1 in |
Interior Height |
60.2 in |
Exterior Width |
51.7 in |
Exterior Depth |
31.5 in |
Exterior Height |
81 in |
Product weight |
236 lbs |
Shelves |
3 |
Shipping Width |
30 in |
Shipping Depth |
34 in |
Shipping Height |
85 in |
Shipping Weight |
269 lbs |
Cubic Feet |
21.4 |
Access Type |
Doors |
Temperature Range Start |
-10º F |
Temperature Range End |
0º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Right |
Voltage |
115/60/1 |
Energy consumption |
3.7 (Kwh/24hr) |
Compressor Location |
Top Mounted |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 2 Years Parts & Labor |
PSE-32HD SS| #32 Heavy duty meat grinder 3HP – stainless steel grinding device 220V/60/1 ETL
In stock
Migali C-U48R-D-HC 48″ Under-counter & Work Top Refrigerator with Drawers
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
UPC |
819296020360 |
Refrigerant |
134A |
Plug Type |
Nema 5-15P |
Amps |
2.3 |
H/P |
1/7 |
Cord Length |
9.5 Feet |
Cubic Feet |
12 |
Doors |
4 |
Door Type |
Solid |
Door Style |
Swing |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Voltage |
115/60/1 |
Energy consumption |
1.42 (Kwh/24hr) |
Compressor Location |
Rear Mount |
Compressor Style |
Rear Mounted |
Eco Specs |
Energy Star 4.0 |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
44.7 in |
Interior Depth |
23.6 in |
Interior Height |
26.7 in |
Exterior Width |
48.2 in |
Exterior Depth |
30 in |
Exterior Height |
37.25 in |
Product weight |
212 lbs |
Shelves |
4 |
Shipping Width |
50 in |
Shipping Depth |
32 in |
Shipping Height |
39 in |
Shipping Weight |
232 lbs |
Application |
Undercounter Storage |
Base |
Casters |
Phase* |
1 phase |
Thermometer Type* |
Digital |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Sections* |
2 Sections |
Skyfood FWD2S8P | 25 5/8″ Full Service Countertop Heated Display Case – (2) Shelves
In stock
New Goods
Migali C-U48R-D-HC 48″ Under-counter & Work Top Refrigerator with Drawers
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
UPC |
819296020360 |
Refrigerant |
134A |
Plug Type |
Nema 5-15P |
Amps |
2.3 |
H/P |
1/7 |
Cord Length |
9.5 Feet |
Cubic Feet |
12 |
Doors |
4 |
Door Type |
Solid |
Door Style |
Swing |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Voltage |
115/60/1 |
Energy consumption |
1.42 (Kwh/24hr) |
Compressor Location |
Rear Mount |
Compressor Style |
Rear Mounted |
Eco Specs |
Energy Star 4.0 |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
44.7 in |
Interior Depth |
23.6 in |
Interior Height |
26.7 in |
Exterior Width |
48.2 in |
Exterior Depth |
30 in |
Exterior Height |
37.25 in |
Product weight |
212 lbs |
Shelves |
4 |
Shipping Width |
50 in |
Shipping Depth |
32 in |
Shipping Height |
39 in |
Shipping Weight |
232 lbs |
Application |
Undercounter Storage |
Base |
Casters |
Phase* |
1 phase |
Thermometer Type* |
Digital |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Sections* |
2 Sections |
Migali C-SP36-15BT-HC 361/5″ Sandwich/Salad Prep Table w/ Refrigerated Base
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
2.3 |
H/P |
1/7+ |
Cord Length |
9.5 Feet |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Cubic Feet |
9.4 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Voltage |
115/60/1 |
Compressor Location |
Rear Mount |
Compressor Style |
Rear Mounted |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
32.8 in |
Interior Depth |
23.6 in |
Interior Height |
23.6 in |
Exterior Width |
36.3 in |
Exterior Depth |
34.5 in |
Exterior Height |
43.7 in |
Product weight |
174 lbs |
Shelves |
1 |
Shipping Width |
38.5 in |
Shipping Depth |
36.2 in |
Shipping Height |
48.4 in |
Shipping Weight |
240 lbs |
Cutting Board Depth (in) |
9.25 |
Sections* |
2 Sections |
Type |
Mega Top |
Hinge Configuration* |
Left/Right |
Use |
Sandwich/Salad |
Num of 1/6 Size Pans |
15 |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Migali C-2R-HC 51 7/10″ Two Section Reach In Refrigerator, (2) Left/Right Hinge Solid Doors
In stock
Product Type |
Commercial Refrigeration |
---|---|
Brand |
Migali |
UPC |
819296020124 |
Series |
Competitor Series |
Refrigerant |
134A |
Plug Type |
Nema 5-15P |
Amps |
5.6 |
H/P |
42007 |
Cord Length |
9.5 Feet |
Phase* |
1 phase |
Color |
Silver |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
2 Sections |
Interior Width |
47 in |
Interior Depth |
26.5 in |
Interior Height |
60.2 in |
Interior Construction |
Stainless Steel |
Exterior Construction |
Stainless Steel |
Exterior Width |
51.7 in |
Exterior Depth |
33.2 in |
Exterior Height |
83.8 in |
Shelves |
6 |
Product weight |
405 lbs |
Shipping Width |
53 in |
Shipping Depth |
35 in |
Shipping Height |
85 in |
Shipping Weight |
420 lbs |
Cubic Feet |
49 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Left/Right |
Voltage |
115/60/1 |
Energy consumption |
2.34 (Kwh/24hr) |
Compressor Location |
Top Mounted |
Eco Specs |
Energy Star 4.0 |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 1 Years Parts & Labor |
Migali C-1FG-HC One Section Door Glass Reach-In Freezer
In stock
Weight | 170 lbs |
---|---|
Product Type |
Commercial Refrigeration |
Brand |
Migali |
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
6.3 |
H/P |
1/2 |
Cord Length |
9.5 Feet |
Phase* |
1 |
Color |
Silver |
Doors |
1 |
Door Type |
Glass |
Door Style |
Swing |
Supports* |
Casters |
Sections* |
1 Section |
Interior Construction |
Stainless Steel |
Exterior Construction |
Stainless Steel |
Interior Width |
24 in |
Interior Depth |
26.1 in |
Interior Height |
60.2 in |
Exterior Width |
51.7 in |
Exterior Depth |
31.5 in |
Exterior Height |
81 in |
Product weight |
236 lbs |
Shelves |
3 |
Shipping Width |
30 in |
Shipping Depth |
34 in |
Shipping Height |
85 in |
Shipping Weight |
269 lbs |
Cubic Feet |
21.4 |
Access Type |
Doors |
Temperature Range Start |
-10º F |
Temperature Range End |
0º F |
Thermometer Type* |
Digital |
Hinge Configuration* |
Right |
Voltage |
115/60/1 |
Energy consumption |
3.7 (Kwh/24hr) |
Compressor Location |
Top Mounted |
Installation Type |
Freestanding |
Warranty |
5 Years Compressor, 2 Years Parts & Labor |
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Commercial cooking equipment
The best prices on Commercial Kitchen Equipment
Prática Froza STI
QuoteMigali C-RO6-24GL-LP 60″ 6 Burner Gas Range w/ Griddle & (2) Standard Ovens, Liquid Propane
$5,265.00Migali C-RO8-NG 48″ 8 Burner Gas Range w/ (2) Standard Ovens, Natural Gas
$4,185.00Best Selling Products
Migali C-G24T 24″ Gas Griddle w/ Thermostatic Controls – 1″ Steel Plate, Convertible
In stock
Brand |
Migali |
---|---|
Power Type |
Natural Gas / Liquid Propane |
Total BTU |
50000 |
BTU / Burner |
25000 |
Number of Burners |
2 |
Burner Style |
“U” shape |
Control Type |
Manual |
Ignition |
Manual |
Valve Type |
Pilot Light |
Product Type |
Countertop Cooking Equipment |
Pressure (In W.C) |
LP 10 ,NG 4 |
Nozzle No. |
LP#51 ,NG #37 |
Gas Inlet Size |
3/4″ |
Number of Controls |
2 |
Exterior Width |
24 in |
Exterior Depth |
28.6 in |
Exterior Height |
15.2 in |
Product weight |
161 lbs |
Shipping Width |
26.8 in |
Shipping Depth |
31.1 in |
Shipping Height |
18.2 in |
Shipping Weight |
195 lbs |
Warranty |
1 Years Parts & Labor |
Application |
Medium Duty |
Controls |
Thermostatic |
Plate Material |
Steel |
Cooking Area Depth (in) |
20 |
Plate Thickness (in) |
1 inch |
Control Spacing (in) |
12 |
Migali C-GF50-HC 50″ Glass Froster Freezer
In stock
Brand |
Migali |
---|---|
Series |
Competitor Series |
Refrigerant |
All natural, R290 |
Plug Type |
Nema 5-15P |
Amps |
1.9 |
H/P |
1/2 |
Cord Length |
9.5 Feet |
Doors |
2 |
Door Type |
Glass |
Door Style |
Sliding Lid |
Cubic Feet |
12 |
Access Type |
Lids |
Temperature Range Start |
-5º F |
Temperature Range End |
+2º F |
Voltage |
115/60/1 |
Compressor Location |
Side Mount |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Exterior Construction |
Stainless Steel |
Interior Construction |
Stainless Steel |
Interior Width |
45.4 in |
Interior Depth |
23 in |
Interior Height |
26 in |
Exterior Width |
48.75 in |
Exterior Depth |
28.5 in |
Exterior Height |
33.5 in |
Product weight |
181 lbs |
Shelves |
6 |
Shipping Width |
56 in |
Shipping Depth |
34 in |
Shipping Height |
38 in |
Shipping Weight |
225 lbs |
Color |
Black |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Migali C-CR36 36″ Migali Wide Char-Rock Broiler -105,000 BTU
In stock
Brand |
Migali |
---|---|
UPC |
819296020674 |
Power Type |
Natural Gas / Liquid Propane |
Total BTU |
105000 |
Number of Burners |
3 |
Control Type |
Manual |
Ignition |
Manual |
BTU / Burner |
35000 |
Valve Type |
Pilot Light |
Product Type |
Countertop Cooking Equipment |
Pressure (In W.C) |
LP 10 ,NG 4 |
Nozzle No. |
LP #50 ,NG #36 |
Gas Inlet Size |
3/4″ |
Number of Controls |
3 |
Exterior Width |
36 in |
Exterior Depth |
27.6 in |
Exterior Height |
15.2 in |
Product weight |
191 lbs |
Shipping Width |
38.6 in |
Shipping Depth |
29.9 in |
Shipping Height |
18.2 in |
Shipping Weight |
238 lbs |
Warranty |
1 Years Parts & Labor |
Migali C-DD60-2-HC 60 4/5″ Kegerator Beer Dispenser w/ (2) Keg Capacity – (2) Columns
In stock
Brand |
Migali |
---|---|
UPC |
819296020537 |
Series |
Competitor Series |
Refrigerant |
R290 |
Plug Type |
Nema 5-15P |
Amps |
6.4 |
H/P |
1/3 |
Cord Length |
8 Feet |
Doors |
2 |
Door Type |
Solid |
Door Style |
Swing |
Cubic Feet |
15.8 |
Access Type |
Doors |
Temperature Range Start |
+33º F |
Temperature Range End |
+41º F |
Voltage |
115/60/1 |
Energy consumption |
2 (Kwh/24hr) |
Compressor Location |
Side Mount |
Eco Specs |
DOE Certified |
Installation Type |
Freestanding |
Exterior Construction |
Black Powdered Coated Steel Exterior, Stainless Steel Top Surface |
Interior Construction |
Stainless Steel Interior |
1/2 Barrel Keg Capacity |
2 |
Beer Towers Included |
(2) single head |
Number of Taps |
2 |
Temperature |
One Zone |
Product Type |
Commercial Refrigeration |
Interior Width |
48 in |
Interior Depth |
20.13 in |
Interior Height |
31 in |
Exterior Width |
60.8 in |
Exterior Depth |
24.4 in |
Exterior Height |
35.75 in |
Shipping Width |
63 in |
Shipping Depth |
27 in |
Shipping Height |
39 in |
Shipping Weight |
421 lbs |
Product weight |
394 lbs |
Warranty |
2-year Parts & Labor; 5-year Compressor |
Migali C-HP-2-12| 12″ Gas Hotplate w/ (2) Burners & Manual Controls
In stock
Brand |
Migali |
---|---|
UPC |
819296020681 |
Series |
Competitor Series |
Total BTU |
50000 |
Number of Burners |
2 |
Control Type |
Manual |
Product Type |
Countertop Cooking Equipment |
Ignition |
Manual |
Valve Type |
Pilot Light |
Pressure (In W.C) |
LP 10 ,NG 4 |
Nozzle No. |
LP #53 ,NG #43 |
Gas Inlet Size |
3/4″ |
Exterior Width |
12 in |
Exterior Depth |
27.6 in |
Exterior Height |
13.1 in |
Product weight |
54 lbs |
Shipping Width |
15 in |
Shipping Depth |
29.9 in |
Shipping Height |
16.5 in |
Shipping Weight |
747 lbs |
Warranty |
1 Years Parts & Labor |
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Wholesale from Warehouse
Buy in our warehouses, by container and receive better prices. Add your products to the cart and we will send you the quote.
LFS| Slush Machine XII
In stock
Temperature(Slush Model) |
-2℃ ~ -12 ℃ |
---|---|
Temperature(Beverage Model) |
1℃ ~ 7 ℃ |
Ambient Range |
5 ℃ ~ 32 ℃ Indoors use only |
Capacity (L) |
12×2 |
Rated Power (W) |
886 |
Voltage (V) |
220-240/110 |
Frequency (Hz) |
50/60 |
Refrigerant |
R290/R404a |
Dimensions (H)x(W)x(D)(mm) |
940 x 496 x 610 |
Packing Sizes (W) (H)x(W)x(D)(mm) |
1050 x 560 x 610 |
20FT Container Loading(units) |
80 |
40FT Container Loading(units) |
160 |
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Latam Food Service is a company specialized in the commercialization of equipment for restaurants, in addition to being representatives of manufacturers to the food industry. Our clients can experience the quality of our personalized service. Contact us and receive the necessary support so that the purchase of your food equipment is a wise investment.
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.